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© Virginia Zoli

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ABOUT UPR

URBAN PHOTO RACE

 

The UPR is plain and simple a photo marathon. We haven't invented the wheel, although sometimes it does feel like it.

In a nutshell, participants are asked to make a series of photos based on themes that are disclosed on the day itself, as they walk through the city along given checkpoints within a certain timeframe. For the UPR that means you need to make a series of 3 photos per theme, which can vary depending on the event (day events are 6 themes and night events are 3 themes). In the end you need to deliver either 18 or 9 photos depending on the event.

There are a lot of photo marathons around the world (map) and each one of them explores this concept in their very own way. Throughout the years we have worked and tweaked our UPR concept to fit our participants and also to make this a unique event. We are very proud of what we accomplished and hope to continue to do so for a very long time.

UPR concept

The Urban Photo Race is a digital photo contest taking place in several cities at different dates.

Throughout the day participants are challenged to make photo series (3 photos per theme) within a given time limit. These themes will be disclosed at scheduled and different venues (checkpoints). The purpose is to give participants an opportunity to see and look at the city in a different way, to discover new places and to meet other urban savvy photographers while using their creativity to interpret and translate different themes into photographs.

After the race day, the photos are submitted to the Jury for voting. This normally take some time as they need to go through thousands of photos and select the best sets and best themes.

Winners are later announced in a closing event where we deliver awards and hold a photo exhibition.

Stichting Urban Photo Race

Stichting Urban Photo Race is a foundation created with the goal of promoting and creating a community around photography. To exhibit the works of upcoming photography artists winners of the UPR event. To inspire and expand the scope of urban photography to other cities around the world. To connect and collaborate with other photo related entities that share the same photography vision.

Press Kit - UPR 2018

Here you can find all the info about our upcoming races as well as our graphic assets for your posts. Thank you for your support!